Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development. Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.
90 years old, legacy electronics brand Bang & Olufsen had re-entered the Indian market after a gap of few years and was trying to re-gain its credibility in the Indian market.
WBS Team ensured that the brand’s spokespersons engaged with senior media members in the consumer durables and technology space. Interactions with business media ensured that the brand’s latest strategic partnerships were well understood and received.
We had suggested a fam trip to Denmark and it had worked very well for the brand as we had suggested to invite the media which will eventually offer a holistic mix of stories. On one hand we had The Times of India and Forbes discussing the expansion plans of the brand and on the other hand India today Spice, and Elle Décor discussed the product.
Outcome – Participation in leading tech shows across news channels such as NDTV, Headlines Today, CNBC Awaaz, India Today News as well as product reviews in luxury supplements/sections of various print media such as The Times of India, Hindustan Times, Mint, The Economic Times, India Today Spice, BT More, Architectural Digest, Ellle Décor etc helped the brand gain popularity soon.
The team also helped the brand enter strategic partnerships with leading tech/luxury events and secured product shoots with major Bollywood celebrities for various prestigious publications. Overall, the brand has been a part of 100+ strategic stories across media.